We start with the basics that pain creams are "topical" and massaged into the skin at the point of pain (like joint or muscle pain). On the other hand, tinctures are taken orally and swallowed. So, thinking about creams and tinctures is similar to the differences between Aspercreme and Aspirin.
Yipi Hipi's lab results of its products are right on its website, unlike too many other CBD companies. Transparency is important and honest when it comes to ingredients & safety.